McDonalds lunch menu Hours
McDonald’s USA has confirmed that it will begin rolling out a “McDonald’s After Midnight” menu of breakfast and dinner items in select markets at participating 24-hour locations, marking a significant move into the late-night daypart.
But several observers of the company noted that, while the time between midnight and 4 a.m. is ripe for experimentation, the pre-breakfast daypart might not hold enough revenue potential to meaningfully combat McDonald’s pattern of faltering same-store sales so far in 2013.
“Our customers want convenience around the clock, and we’re making it easier to eat at McDonald’s with more 24-hour restaurants open than ever before, ” the Oak Brook, Ill.-based chain said in a media statement. “Our new McDonald’s After Midnight menu features a selection of our customers’ favorite breakfast and dinner menu items with the option to mix and match to create Midnight Value Meals and select limited-time offerings.”
Items reportedly available on the After Midnight menu include the Big Mac, Chicken McNuggets, the Egg McMuffin, hot cakes, French fries and hash browns. The brand also said McCafe beverages and desserts also would be sold during the new menu’s window between midnight and 4 a.m.
McDonald’s confirmed that the After Midnight menu is already available in the markets of North Delaware and College Station, Texas. Earlier reports said a breakfast after midnight menu began testing in central Ohio last August and in Rockford, Ill., this January. Another report in USA Today said the menu had been tested in parts of Southern California.
News of this menu expansion comes during a year in which McDonald’s domestic same-store sales have been erratic. The chain’s same-store sales in the United States declined 1.2 percent in the first quarter of 2013, lapping an 8.9-percent gain in a year-earlier period when unseasonably warm weather drove traffic and sales. The brand followed that up with a 0.7-percent gain in domestic same-store sales in April.
In response, McDonald’s officials noted during the company’s first-quarter earnings call that transaction growth would be key to turning around same-store sales, which would lead to increased advertising for the Dollar Menu, as well as new food items across the menu, like Premium McWraps, the Egg White Delight McMuffin, and three new flavors of the Quarter Pounder.
Breakfast a key differentiator
Dick Adams, a former McDonald’s owner-operator who now consults several of the brand’s franchisees, called the expansion of McDonald’s After Midnight a “smart” move to utilize the existing menu during hours when stores are open but traffic is far from peak levels. The founder of San Diego-based Franchise Equity Group doubts the initiative would be significantly accretive to same-store sales, but added that late night is a good daypart for experimentation.
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Wagamama & Club Quarters
I'm not saying that London's affordable, but you don't have to stay in dives and eat McDonalds to keep from breaking the bank.
If you like Asian noodles, try Wagamama. They have branches all over London ( and you can get a very filling meal including a drink for between $25-$30 pp. You can check out their menu and prices online before you go at their website - they have pdf's with prices f...ks and close to an upscale take-out market.
BTW, I agree that London is shockingly expensive.
But if you go there and just forget everything you remember about dollar to pound exchange rates in the past, or what you think things ought to cost, you'll be fine.
Just double the price on anything you see to get what its going to cost you in dollars.
Good luck with everything.
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